Market Intelligence for Higher Education
Data-driven insights to enhance program development and strategy
What is market intelligence?
The Market Intelligence (MI) team is dedicated to empowering academic units with data-driven insights. We support informed decision-making by providing market data that is catered to the needs of your program and provided in a way that is easily applied. We work with diverse programs across all formats and modalities, ensuring that Ö÷²¥ÓÕ»ó remains responsive to opportunities at local, regional, and national levels.
The key benefits of market intelligence include: data-based decision-making, so that decisions can be made based on verified market trends; national and regional program completion trends, to identify both program growth and the competitiveness of the institutional landscape; alignment with industry demand, to ensure that the skills your program emphasizes are aligned with needs in the labor market; and competitive benchmarking, to examine the characteristics of other program so you can stand out in the crowd.
Our Process
Step 1: Discovery & needs assessment: We will have an initial meeting to identify program goals and context, so that we can provide market data aligned with your needs.
Step 2: Data collection, analysis, & insights: Our team will gather the needed data, compile, analyze, and report it using summaries and data visualizations so that it is easily understood and applicable to your decision-making.
Step 3: Review & Iterate: Once the initial report is delivered, we can meet and discuss the findings, and iteratively refine the analyses if needed to confidently answer the questions for your program.
Timeline
The amount of time to complete a request depends on two primary factors: (1) The current queue of requests and (2) the complexity of the request. Our typical turnaround time is anywhere from two to six weeks.
Cost
There is no charge for these services.
Insights
Core Insights
- Student demand and trends
- Competitor analysis
- Employer demand and trends
Other Areas of Exploration & Support
- Program proposal writing or review
- Alumni career outcomes
- Alumni educational pathways
- Skill profiles for occupations related to your program
- Skill gap analyses of the market
- Regional or national competitors identification and profiling
- Potential industry partner identification
Enrollment & Curricular Insights
When new career pathways, changing employer needs, or significant content changes at other institutions are identified through market intelligence, a curricular redesign or refresh may be warranted to benefit both current and prospective learner audiences.
TIPS has team members with the experience and skills to advise and partner with you in your decision-making on curriculum design. As you are reviewing the market intelligence data, contact Jason Drysdale, Director of Program Development to leverage his expertise in instructional design and program development as you consider changes to your curriculum, program structure, and/or program design.
Data Resources
Explore the Completion Dashboard
Explore degree program and certificate program completions using this dashboard created in partnership with TIPS and OIRE.
Download our 2025 Ö÷²¥ÓÕ»ó Economic Report
Our latest economic report synthesizes insights from two annually-produced Colorado reports to highlight trends relevant to Ö÷²¥ÓÕ»ó's academic programs.
Download our Report of the top Employers of Ö÷²¥ÓÕ»ó Alumni
Produced in June 2025, review the top employers of our alumni in Colorado and learn what occupations and degrees those alumni hold.
Download our Report on AI Skills in Job Postings
This Summer 2024 produced report explores the frequency of skills related to AI appearing in job postings.
Request for Market Intelligence
If you would like to connect for a conversation to learn more about market intelligence, we'd love to speak with you and learn more about your needs and interest! There is no charge for these services.
Please contact Jeremy Lingle, Director of Microcredentials, at Jeremy.lingle@ucdenver.edu to schedule a time to meet.